Bluecross Blueshield (BCBS)
Concept, Microsite, Mobile Application
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The Brief
The goal of the BlueCross BlueShield (BCBS) project was to focus on the key questions for the "Exchange Retail Market". They wanted to create Gamification desktop and mobile apps with Admin section to help educate sales people on offerings, as well as to train employees on leadership topics. The microsite will help this goal by integrating exchange retail market key questions for visitors to continually amplify the campaign's awareness.
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My Role
As the UX Designer for the Gamification practice, I worked with different stakeholders of the project from US Architect to Project Manager. My role was UX Screen Designs with specification and style guide. The purpose of this Style Guide document was to give the reader, a better understanding of the design process and procedure to follow. This document can also be used by the other designers and developers as a "template" in order to continue with the coding.
