DISCOVERY DOORS - RENAISSANCE HOTELS
Concept, Microsite, Mobile Application
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The Brief
The goal of the Discovery Doors campaign is to drive awareness to the Renaissance hotel brand. The microsite will help this goal by integrating social and viral elements for visitors to continually amplify the campaign's awareness. All communications will drive here, where users will be able to redeem keys and earn keys to open doors through an interactive film. These doors will lead the user to another interesting room video, and give them a chance to discover a gift as well.
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My Role
Worked closely with the business analysts, project manager, architects, and development team. As UX designer of the project, I collaborated with the team on every step of the project by providing them screen designs, image slicing and specially creating high level of specification by keeping in my company's guidelines so that not only the team but if any other team check they can also understand easily.